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Meet Our Experts

Build a business that gives you freedom—without doing it all yourself...

At Queens of Ecom, we believe in building more than websites—we build legacies.

With over 17 years of experience and more than $250 million in client sales, we help entrepreneurs launch and grow profitable online businesses using our proven mix of strategy, systems, and smart execution.

Whether you’re a solo founder or a fast-growing brand, we provide the tools, tech, and team to help you build a business that works for you—not the other way around.

We’ve worked with product-based stores, service-based brands, digital product creators, coaches, and everything in between. Our clients span industries and continents—but what they all have in common is a big dream and a desire to do business differently.

Meet Our Founder – Michelle

Business Strategist. Ad Expert. Builder of Empires.

Michelle’s journey started during the 2007 financial crisis, when she lost her job in the mortgage industry while pregnant and unsure how to move forward. What came next? A complete reinvention.

She taught herself marketing from the ground up, helped turn a struggling business into a multi-million-dollar brand, and built her own marketing empire—proving that resilience, grit, and a willingness to learn can rewrite your story.

Today, she helps other entrepreneurs do the same—without the stress, tech overwhelm, or costly mistakes.

Meet Courtney

Shopify Expert, Ecommerce Strategist & Our Project Manager

With over a decade of experience in Shopify and ecommerce marketing, Courtney knows what it takes to turn browsers into buyers. From running her own successful store to consulting countless business owners, she’s been in the trenches—and now she’s leading the charge at Queens of Ecom. Organized, strategic, and full of heart, Courtney brings clarity and confidence to every build. If you’re looking for a Shopify setup that actually sells, she’s your go-to girl.

Meet Sofia

Email Marketing & Conversion Expert

Sofia is the queen of conversions—one email at a time. With a sharp eye for strategy and a passion for storytelling, she creates email flows and campaigns that connect, convert, and keep customers coming back. Whether it’s a welcome sequence or a high-converting holiday promo, Sofia’s work turns inboxes into income streams.

Meet Jacie

Photography, Video & Social Media Specialist

Jacie is our visual storytelling pro—capturing scroll-stopping content and helping brands shine online. Whether she’s behind the camera or editing Reels, she knows how to bring a brand to life through powerful visuals and authentic engagement. She’s the creative force that helps your story stand out across Instagram, TikTok, and beyond.

Meet Hailey

Print-on-Demand Expert & Creative Product Strategist

Hailey brings fresh ideas and next-gen energy to the team. As the founder of her own mission-driven tee brand, she knows how to launch, scale, and stand out in the print-on-demand world. From design mockups to product strategy and giving back through every sale, she’s here to help our clients build brands that mean something.

Meet Mindy

Finance Expert & Bookkeeping Strategist

Mindy turns money stress into money strategy. With years of experience in financial services and a deep commitment to helping entrepreneurs thrive, she makes the numbers make sense. Known for her warmth and wisdom, she brings calm to the chaos and empowers business owners to make confident, informed decisions—so they can grow with clarity and peace of mind.

Your Expert Partners in Growth:

You’ll always work directly with a U.S.-based team lead—but behind the scenes, we have a global village making your vision come to life.

We’re proud to partner with incredible team members from around the globe who bring talent, dedication, and heart to everything we do.

We’re committed to providing a stable and supportive work environment, and doing good throughout the world while doing great work for our clients.