

Meet the Founder
Michelle's Story
With over 17 years in e-commerce and digital marketing, Michelle knows exactly what it takes to build a brand that not only looks amazing but actually sells. But her journey didn’t start at the top—it began with a devastating setback.
At 22, Michelle was thriving as a mortgage loan officer—until the 2007 financial crash left her jobless, pregnant, and wondering how she would provide for her family. That moment changed everything. Faced with uncertainty, she made a promise to herself: she would rewrite her story.
With no experience but relentless determination, she landed a marketing role, taught herself everything she could, and turned a struggling company into a multi-million-dollar success. Fueled by her newfound passion, she launched her own online store and quickly grew it to six-figures in a matter of months, proving that success is possible—even against the odds.
Today, she helps women build businesses that provide financial and time freedom—without the confusion, overwhelm, or expensive mistakes. Her mission? To show women that their dreams are absolutely possible—and to provide the tools and support they need to get there.