Tired of tech headaches and burnout? Ready to Partner with a Proven Team?
Whether you're launching for the first time or scaling fast, we help entrepreneurs confidently launch and grow ecommerce brands — turning visions into thriving businesses.
With over 17 years of hands-on ecommerce experience, we've helped our clients generate more than $250 million in client revenue — and now it's your turn.
You Bring the Vision. We'll Bring the Tools, Strategy & Support.
Whether you're building it yourself or ready to have our team build it with you, we've got a path to get you there.
We offer a few ways to work with us, depending on how hands-on you want to be:
You don’t need to figure it out alone.
View Our Programs Below
The Empire Builders Academy | Build It Yourself, With a Roadmap
For the woman with an idea, an early-stage business, or an existing business that needs clearer direction, and wants the strategy, training, and tools to build it herself without figuring everything out alone..
This is your roadmap: the exact framework and implementation library we use with our own clients, so you can launch and grow with clarity instead of guessing.
The Academy includes:
✅ The complete Difference Framework™ and business-building roadmap
✅ Full access to the Empire Tech Vault™, with practical tutorials, templates, tools, prompts, and implementation resources
✅ 6 months of access
✅ Weekly group coaching & Q&A for your first 90 days
✅ A community of women building alongside you
We’ve helped our clients generate $250M+ in sales—and we’re just getting started. You bring the fire, we’ll bring the funnel, the strategy and the support.
The Empire Path includes:
✅ Custom Branding & Website Design
✅ Strategic Email Marketing
✅ Paid + Organic Traffic Growth
✅ Sales Optimization & AOV Boosts
✅ Direct Consulting with Michelle & Team Leads
It’s time to stop the madness and hire one dream team that actually works together to take the stress off your plate (and make your business look and perform like the powerhouse it’s meant to be).
$2,500
Enroll Now👑 Build It With Our Team The Academy Accelerator
For entrepreneurs who want everything in the Academy, but want our team to build the launch foundation for you.
Tired of your website looking like your cousin DIYed it? In six weeks, our team builds your 5-page Shopify website using the logo, brand colors, and content you provide, while you learn the framework behind it, so you understand your business, not just own it.
This offer includes:
✅ Everything in the Empire Builders Academy
✅ A custom-built 5-page Shopify website
✅ Foundational SEO
✅ Lead magnet setup + signup flow
✅ 5 email templates
✅ 5 social media templates
✅ Team support through your website launch
$6,500
Apply to Work With Our Team
Want to Start Smaller?
Legacy Builders is our $14/month community. It includes monthly templates, trainings, and tools to help you start building momentum, no big investment required.
MEET YOUR MENTOR
From Laid Off & Broke… to Helping Clients Build Million-Dollar Brands
Hey, I'm Michelle, founder of Queens of Ecom, marketing strategist, ecommerce nerd, and your new biz bestie. At 22, I thought I had it all figured out. I had a promising career in finance, was newly married, and pregnant with my first child. Then, the 2007 financial crash hit, and overnight, I lost my job, my security, and my confidence. I found myself juggling multiple jobs, scraping by, and feeling like I was meant for more.
One day, I made a decision: I would rewrite my story.
I convinced a company to hire me as their marketing director, despite having zero experience, and taught myself everything from scratch.
Picture me at Barnes & Noble, scooping up every single “For Dummies” book on marketing I could find.
I hit the books hard. I studied like my future depended on it, because it did. I bootstrapped my way through email marketing, branding, website design, social media, ads... all of it.
And I did it. Not only did I help that company grow into a multi-million-dollar success, I laid the foundation for everything I do today.
Since then, I've helped clients generate more than $250 million in revenue, using the exact tools and strategies I now teach inside Queens of Ecom. And I've had the amazing chance to teach my daughter how to launch and market her own online business.
Now, my mission is to help business owners and families do the same: build multiple income streams, scale with confidence, and live a life filled with purpose, time freedom, and impact.
Got Questions? We’ve Got Answers.
I’m totally new to business. Is this for me?
I’m totally new to business. Is this for me?
Yes. The Empire Builders Academy is built for exactly this — you don't need experience to get started. You'll get step-by-step training, templates, and support to launch with confidence.
What's the difference between Legacy Builders, the Academy, and the Accelerator?
What's the difference between Legacy Builders, the Academy, and the Accelerator?
Legacy Builders ($14/month) is our low-cost community of templates and tools — a great low-pressure starting point. The Empire Builders Academy ($2,500) gives you the complete training framework and tech vault to build your business yourself. The Academy Accelerator ($6,500) includes everything in the Academy, plus our team builds your website and launch assets alongside you. You have to apply to be considered for the Academy Accelerator.
Do I need to apply?
Do I need to apply?
Only for the Academy Accelerator, since our team is directly involved in building your website. Legacy Builders and the Empire Builders Academy can both be purchased directly — no application needed.
Is this only for women?
Is this only for women?
Women are our primary audience and the Academy is written with women in mind, but men are welcome to apply for the Academy Accelerator as well.